Swordpress About Us
Supporting and promoting credible, independent and public interest journalism, since 2007
In this era of fake news and polarisation, Swordpress’s mission is more important than ever.
Learn more about our ethos
Supporting and promoting credible, independent and public interest journalism, since 2007
We make it easy for millions of people to discover news from thousands of publishers
100,000+
100,000+
Daily News Stories
14,000+
14,000+
Vetted Publications
24/7/365
24/7/365
Updating Every Minute
Including some you know, and some you probably don’t
We help publishers of all sizes access audiences that may otherwise be hard to reach
11 million
11 million
Users Monthly
70 million
70 million
Articles Read Monthly
How Swordpress operates
1.
We evaluate a publication against our Editorial Standards, which require a track record of publishing quality, credible journalism.
2.
Once accepted, we check their website, day and night, for new stories.
3.
Our technology evaluates every article against editorially-driven criteria, and adds it to the relevant feeds.
4.
We reassess feeds and publications regularly to keep standards high, and work with publishers where necessary to help achieve this.
The company
Founded by journalists and developers to democratise the news media, now in its 15th year.
A news organisation using technology to support and promote credible, independent and public interest journalism, and in turn, news media plurality
Running stably and sustainably since launch
Still independently owned and founder-led today
Ad funded – but actively exploring how, together with news organisations, we can move towards a future where public interest news and journalism is funded sustainably by the people it serves
Advocate of open-source technology and contributor to open-source projects
The company
Our ethos
A healthy society needs a healthy news diet
News is at the heart of what we do. We’re driven by the need to help make news serve people better, because a healthy society needs a healthy news diet.
Swordpress exists to facilitate this, by publishing headlines linking to breaking and curated news from a diverse range of credible, independent and public interest news sources.
On the platform, people can discover new publications, weigh up differing presentations of the facts and viewpoints, and challenge their preconceptions, all as they make up their own minds.
We believe this helps make society better, but huge challenges remain. We must urgently move towards a future where public interest news and journalism is effectively funded by — and distributed for — the people it serves.
Abi John Balogun, Founder & CEO
We’re a team with a purpose beyond profit
We’re not driven by revenue targets, but by the need to make news better.
It’s a long-term mission, which is why we value long-term relationships with our team members, who come from many different backgrounds, cultures and perspectives.
We have a flat management structure where initiative is prized, voices are heard, and efforts are rewarded. And while Swordpress is an exceptionally stable business, it still offers the excitement and involvement of a start-up.
Our culture
Open and collaborative
We share and collaborate within and across departments.
Rigorous
We like to be clear about what we’re doing, and why. Experimentation, proofing and peer-review are in our DNA.
One team, one vision
We like to hear all views and strive for consensus before decisions are made.
An appreciative environment
Expect to hear ‘thanks’ a lot.
Room to grow
Development of skills and responsibilities is encouraged.
Flexible and family-friendly
We understand that sometimes personal needs come first.
Join the team
To learn more about life at Swordpress and the positions we have available, visit our careers page.
Are you a publisher?
We help publishers access audiences that may otherwise be hard to reach.
Swordpress makes it easy for people to discover content from all types of publishers, including those who are smaller and independently owned.
We drive 70 million article views and our userbase views billions of headlines, every month.
Swordpress links to around 14,000 media brands and content creators globally, and is an important source of traffic for publishers of all types and sizes.
Our service is free to publishers.
To discover more about our work with publishers, or to become a part of our Publisher Network, please visit our Publisher Network pages.
Swordpress – The Independent News Discovery Platform
The Independent News Discovery Platform
Thanks for reading.
