Mugshot for Sale – The open secret of Trump’s power Fmr President Now Selling Mugshot Tee Shirts for 34Dollars !
Former President Donald Trump continues to smash through boundaries without losing support. Below, I explain why Trump’s chances of winning the 2024 Republican nomination now seem stronger than ever. But first, here are four new stories from The Atlantic:
Consider the Kool-Aid Man. He is large, red-faced, perpetually stuck in the late ’80s, and, whenever he breaks through walls? Celebrated. Our 45th president, much like the Kool-Aid Man, has aligned his personal brand with gleeful destruction. And, at least among GOP leaders and his steadfast base of supporters, Trump’s product remains extremely popular.
Ever since his political rise eight summers ago, Trump’s opponents have been naively clinging to the hope that he might one day say or do something so awful as to alienate even his most ardent fans. This will never happen. The premise itself is flawed—Trump’s enduring appeal is derived from his ability to storm past perceived barriers. Were he to suddenly start walking through doors like the rest of us, he’d lose his bad-boy sheen.
Trump’s recent statements, namely on the idea of imprisoning his enemies if reelected and the specter of political violence, are prime examples of just how flawed this “reckoning” idea really is. At the moment, his rhetoric is as heightened as it’s ever been, and yet his dominance in the Republican presidential primary continues. He’s currently polling at an average of about 50 percent, with his closest competitor, Florida Governor Ron DeSantis, at just under 15 percent. The rest of the field is fighting to break out of the single digits.
Trump’s 2024 challengers have failed to unite in opposition to him. During last week’s GOP debate, former Vice President Mike Pence and former New Jersey Governor Chris Christie each took their best shot at condemning Trump in relation to January 6, yet neither appears to have even a remote chance of winning the nomination. Most of the others hemmed and hawed. The majority of the field raised their hands in the affirmative as to whether they would support Trump as the Republican nominee even if he were a convicted criminal. That night, the MSNBC host Chris Hayes characterized Trump as “a guy who’s running 40 points ahead, who tried to end the constitutional republic, and whose braying mobs chanted for the murder of one of the guys on stage.” Taken as a whole, the event had a disturbing patina of resignation and nihilism.
Trump, of course, didn’t even bother to show up and field questions from the Fox News moderators. Instead, he staged counterprogramming: a sitdown with the former Fox star Tucker Carlson on X (formerly Twitter). The pair’s conversation was ominous. Rather than wave off Carlson’s questions about the possibility of conflict on American soil, Trump was disconcertingly vague and threatening: “There’s a level of passion that I’ve never seen. There’s a level of hatred that I’ve never seen. And that’s probably a bad combination.”
Yesterday, the former Fox host Glenn Beck asked Trump whether he would “lock people up” if he becomes president again. Trump replied that he would have “no choice because they’re doing it to us,” referring to his own criminal indictments.
Even Trump’s mug shot, which the art critic Jerry Saltz deemed “the most famous photograph in the world,” carried a palpable rhetorical message. As my colleague Megan Garber observed, Trump’s scowl symbolizes his power. “He treats his mug shot as our menace.”
It keeps working. All of it. As we approach September, some four months ahead of the Iowa caucuses, it’s looking less and less likely that anything could slow Trump’s march to the nomination. Rather than being humbled by a jailhouse booking, Trump transformed even that event into a product he could monetize. (A “Never Surrender!” mug-shot T-shirt will set you back $34; a mug-shot coffee mug is a comparative steal at $25.) Citing self-reported campaign data for the past three weeks, the former president’s team sent an email blast yesterday with the subject line “ICYMI: Trump fundraising spikes after Fulton County mugshot, surpassing $20M in August.” (These emails barge in multiple times a day, not unlike the aforementioned Kool-Aid Man.)
Trump’s messaging is simultaneously wilder and clearer than ever. He portrays himself as a martyr and a victim, and, according to the arc of his hero’s journey, he believes that he will return home to the White House as a victor. Trump has shrewdly ascertained that, even eight years later, America can’t look away from the epic saga that is his life. Or, as another recent campaign-email subject line read: “Another disgrace I have to tell you about.”
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