Tiktok Snubs Nigerian Advertisers – You cant Add Nigerian Phone or Country for verification
why cant nigerians advertise on tiktok with their country and phone
Here are the estimated number of Nigerian users on each social media platform:
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TikTok: 43.8 million
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Instagram: 11.1 million
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Facebook: 40.3 million
Please note that these numbers are estimates and may vary depending on the source.
Nigerian users have been facing issues advertising on TikTok due to a few key factors:
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Limited Advertising Options: TikTok’s advertising platform currently has limited options for targeting users in specific countries. While it supports targeting based on location, this feature is not fully functional for Nigeria. This means that Nigerian advertisers are unable to precisely target their ads to Nigerian users and are essentially limited to reaching users in other countries.
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Regulatory Concerns: Nigeria has stricter regulations regarding online advertising compared to some other countries. This may have led TikTok to temporarily restrict advertising options for Nigerian users while they assess compliance with local regulations.
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Payment Processing Challenges: Nigerian users may face difficulties in processing payments for advertising campaigns on TikTok due to the country’s unique payment infrastructure and financial regulations. This could be causing technical issues that prevent Nigerians from completing the advertising setup process.
To address these challenges, TikTok may need to enhance its targeting capabilities for Nigeria, strengthen its compliance with local regulations, and explore alternative payment processing methods tailored to the Nigerian market. Once these issues are resolved, Nigerian businesses and advertisers will be able to effectively utilize TikTok’s advertising platform to reach their target audience in Nigeria and expand their online presence.
According to a recent report by Statista, as of the third quarter of 2022, TikTok had an estimated 35.2 million monthly active users in Nigeria. This represents a significant increase from the 23.2 million users reported in the third quarter of 2021. The continued growth of TikTok in Nigeria is likely due to a number of factors, including the platform’s popularity among young people, its user-friendly interface, and its wide range of content.
Here are some additional details about TikTok usage in Nigeria:
- TikTok is the most popular social media platform among Nigerian internet users aged 16 to 64, with a usage rate of 57.4%.
- The average Nigerian TikTok user spends 52 minutes per day on the app.
- The most popular TikTok videos in Nigeria are typically humorous, dance-related, or musically oriented.
TikTok is a powerful tool for connecting with people from all over the world, and Nigerian users are increasingly using the platform to share their creativity, culture, and perspectives. As TikTok continues to grow in popularity in Nigeria, we can expect to see even more innovative and engaging content from Nigerian creators.
