A betting company called Bet9ja makes an average of $400,000 (dollars o not naira) every day according to KPMG report. This is a business model that targets poor people and low-income earners by selling hope to them and encouraging them to part with their money daily in anticipation that they will hit the jackpot one day.
It may also shock you that Bet9ja is the second-most visited website in Nigeria after Google. Data analysis has also shown that Bet9ja website has more traffic than Twitter, Facebook, and Instagram.
Betting may be as cheap as N100, so they deliberately make it cheap and affordable.
According to research by the News Agency of Nigeria (NAN), an estimated 60 million Nigerians between the ages of 18 and 40 are involved in active sports betting, while almost ₦2 billion is spent on sports betting daily in Nigeria.
This translates to nearly ₦730 billion in a year.
So, the people we refer to as poor and low-income earners raise this huge amount of money consistently. So, they may be poor individually but collectively they are super rich. Unfortunately, it is the betting companies and government through taxation that are consistently smiling to the bank.
We asked Google AI
KPMG provides various services for Bet9ja, which may include financial audit and assurance, tax advisory, risk consulting, and technology advisory services. As a global professional services firm, KPMG offers a range of specialized services to help organizations manage their business operations, mitigate risks, and achieve their strategic objectives.
Specifically for Bet9ja, KPMG may provide financial and tax advisory services to ensure compliance with regulations and optimize financial performance, as well as risk consulting services to identify and mitigate potential operational risks. Additionally, KPMG may provide technology advisory services to help Bet9ja leverage technology solutions to improve operational efficiency and enhance customer experience.
How much does a Bet9ja agent earn per month?
How much do Bet9ja agents earn monthly? A Bet9ja agent can earn as much as ₦350,000 monthly.
Who is the rightful owner of Bet9ja?
Kunle Soname is the owner of Bet9ja and chairman, and he launched the company in 2013 as a politician, entrepreneur, and sports enthusiast. Kunle Soname also owns K.C. Gaming Network Limited, which is Bet9ja’s parent company.
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